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The domain watersedgeblackpool.co.uk had the following on the site, "5 Dean Street , Blackpool 01253 343618." I analyzed that the webpage said " Blackpool Illuminations Big Switch On in." They also stated " Telephone 01253 343618 to book now. Family Room 4 new decoration for 2015. Lovely Room 4 which is a family room consisting of a double bed and a single bed and bunk beds for the children - Newly decorated for 2015. Newly refurbished for 2015 - Lovely Double room with en-suite shower - On 1st floor so easily to access. Lovely Twin room which has just been re-furbished for the 2015 season." The meta header had Bed and Breakfast Hotel Blackpool as the first search term. This keyword was followed by read our reviews, South Shore, and Guest Houses in Blackpool which isn't as important as Bed and Breakfast Hotel Blackpool. The other words they used was families and couples. ensuite rooms is also included but could not be viewed by web engines.